Outsourced

The Email Infrastructure Handbook: Homebuilt vs Outsourced – Email Marketing – SMTP services

Choosing whether to trust your homebuilt email program to handle all of your marketing and transactional email needs, or to outsource to a third-party service is a hard decision to make. Topics like cost, data & security, and scalability are just a few of the considerations that have to be taken into account when making …

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Bringing affiliate marketing and outsourced customer acquisition to Brazil nets Escale $22.6 million – TechCrunch

Despite not being Brazilian and having their first exposure to the country only a few years ago, the two co-founders of Escale have managed to raise $22.6 million for their company, which provides customer acquisition services to companies in telecommunications and healthcare across Brazil. Their secret? A knowledge of search engine optimization technologies honed through …

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In-House vs. Outsourced Pay-Per-Click Management

Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. Dedicated Employee Being able to quickly connect with someone in the office has its perks. If you constantly need ad copy messaging updated with new offers …

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Zoho Social For Agencies Streamlines Management of Outsourced Social Media Marketing

Zoho Social for Agencies allows smaller advertising agencies the ability to manage several client accounts from one platform. These agencies can collaborate with clients and make reports using customized aggregated statistics. The new service from Zoho provides a way for small businesses to be more hands on in their marketing too. Not every small business …

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