overlap

Brands can better understand users on third-party sites by using a keyword overlap analysis

If you are a manufacturer selling on your own site as well as on retail partners, it is likely you don’t have visibility into who is buying your products or why they buy beyond your own site. More importantly, you probably don’t have enough insights to improve your marketing messaging. One technique you can use …

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Facebook Audience Overlap: What Is It And How To Avoid It

Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder your ability to reach the people you want to reach and drive up your costs. Both of which are no fun and will end up making it challenging to achieve the best results possible. Have no fear though, for …

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Mapping the Overlap of SERP Feature Suggestions

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. In fact, the increase of …

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How To Avoid Overlap Between Multiple Similar PPC Accounts

April 19, 2018 Avoiding keyword and targeting overlap is a difficult process even when working within the constraints of a single account. Success hinges on Search Query Analysis, and issues are likely if any of these 4 Red Flags Of Ineffective PPC Account Structure are present. The process becomes much more complicated when working on …

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Creating a B2B and B2C overlap strategy

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales …

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