Overlays

YouTube sunsetting call-to-action overlays in favor of new ad extension

Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad extension. What’s the difference? Not much, except that ad extensions can be applied to new and existing ads, while the overlays are created as part of an ad. Just like the …

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The (Real) Impact of Popups, Overlays, and Interstitials on SEO

Pop-ups, overlays, interstitials, modules – whatever you want to call them, they’ve long been used as an effective tactic for reducing cart/site abandonment, to recapture sales, and to generate more leads/conversions/revenue. Exit intent pop-ups alone have contributed to a 267% conversion uplift for one of our clients.   Used to highlight a particular offer, while helping …

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