Overlooked

Take Advantage of Overlooked Business Deductions – Read These 10 Suggestions

Taxes /

Business owners know that most of their expenses are deductible. But it might surprise you to learn how many leave money on the table by not claiming all allowable write-offs. Overlooked Business Deductions Here are the most commonly overlooked deductions. Carryovers Your tax activities in prior years sometimes yield deductions in the present. So check […]

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14 Overlooked Traffic Sources That Marketers Should Be Using

search engine optimization for dummies, SEO BLOG /

PHOTO: Shutterstock Marketers leverage the power of popular social networks every day to drive traffic, spread brand awareness and engage with their audiences. The likes of Facebook, Instagram, Twitter and LinkedIn alone attract billions of daily active users. And yet, the internet still has plenty of other dimensions, nooks and crannies that are all ready

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Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs

SEO BLOG /

According to Google’s Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention. This is a topic that came up multiple times through his Reddit AMA on February 8. In fact, Illyes started his AMA thread by stating: “Nowadays I’m focusing more on Google Images and Video.” A

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Overlooked SEO: Optimizing Images and Video For Search

ALT text, image optimization, image structured data, SEO, title text, Transcript, Video Optimization, WordPress, YouTube SEO /

When it comes to staying one step ahead of your competitors, you need to cover all the aspects of SEO that many of us overlook. See, there’s a lot to SEO. There’s on-site SEO, there’s off-site SEO. There’s technical SEO, backlinks and so on. A crucial part of SEO that can give you that extra bit

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6 Overlooked Optimizations to Increase Your PPC Conversion Rate

SEO BLOG /

In the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, your keywords. With all that testing, it’s easy to get worn out and think you’ve tried, well, everything to improve performance and increase conversion rates. Don’t worry: you haven’t. Whether you’re

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7 Overlooked Snafus That Kill Ecommerce Sales

conversion /

There are many reasons for high exit rates and abandoned carts. Most are logical: non-competitive prices, substandard security, poor checkout processes, expensive shipping, and restrictive return and exchange policies. Other issues, though, aren’t so apparent. Seemingly minor snafus in website design, wording, and navigation can drive shoppers away. Sometimes shoppers can’t tell you why they

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SAVE YOUR FINANCIAL ASS™ The 3 Most Overlooked Financial & Tax Saving Strategies

SAVE YOUR FINANCIAL ASS™ The 3 Most Overlooked Financial & Tax Saving Strategies

SEO TOOLS /

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