But I’m realizing as I’m meeting the buyers and decision-makers for our categories that the empathy channel has opened in another direction: from them to me. I am learning so much about what keeps them up at night, their cycles and processes to managing change, and their stuck points. I’m humbled, to be honest. I’ve […]
The Empathy Opportunity You’re Probably Overlooking Read More »
Like any good presentation tool Google Slides has lots of little features that often go overlooked even by students who have used it for a long time. I was reminded of this today while helping students in one of my classes put some finishing touches on presentations that they’re going to give later this week.
5 Handy Google Slides Features You Might Be Overlooking Read More »
You’ve may have heard that cybercriminals keep one step ahead of the “good guys” tasked to catch them or thwart their schemes. The picture gets even more bleak when you think about the implications of that statement. Crime fighters are always a step behind—and they are supposed to be the pros, the experts whose job
3 Digital Security Threats Your Business May Be Overlooking Read More »
If I were a betting man, I’d bet you’ve recently read a headline that promises to make you more productive in no time at all. Maybe, just maybe, if you try 31 things that successful people are doing, you’ll be 10x more successful. In 2017, there were 8 proven ways to increase productivity. This year
Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity? Read More »
Spend the next 5-7 years of your life helping people. But first; learn blogging inside-out. Follow advice from a blogging mentor. Invest in a good blogging eBook. Invest in a blogging course. BIG traffic numbers flow to: persistent bloggers generous bloggers patient bloggers Huge traffic numbers flow to bloggers after said bloggers rendered generous service
Are You Overlooking New and Trusted Traffic Sources? Read More »
In a recent planning meeting with a client, I was surprised to hear the sales manager complain to the marketing manager. She didn’t think marketing was producing much in the way of good content her sales team could use. In fact, she argued that a major focus for the new year should be producing better
The Best Content Distribution Channel You’re Overlooking Read More »
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will
Six Google Shopping opportunities you may be overlooking Read More »
December 11th, 2017 Many social networks today like Facebook, Instagram, and Snapchat support video, so YouTube may seem like yesterday’s news. For many businesses, however, it still offers the best opportunity to reach your target audience via video. YouTube users arrive ready for video content. They’re more likely to stick around longer—provided the video holds
Are You Overlooking This Powerful YouTube Ranking Signal? Read More »
Forbes Are CMOs Overlooking Google Plus?ForbesGoogle ranks its own social network higher when it comes to search engine optimization, so a post on Google+ is more likely to show up in search results than other webpages or social media sites. Accordingly, if someone wants to bring attention to … Source link
Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won’t believe the
