Overstocks

UX, Content and other secrets to Overstock’s SEO turnaround

Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the company blamed Google for its 18% stock price drop after being hit by a ranking decline following a Google algorithm update. In 2017 and …

UX, Content and other secrets to Overstock’s SEO turnaround Read More »

3 Must-See Slides From Overstock’s Investor Presentation

Overstock (NASDAQ: OSTK) is a difficult business for investors to value. It has two vastly different operating divisions, and both its online retailing segment and its cryptocurrency unit have been posting losses for over a year. Its sales base hasn’t improved since 2016 and Overstock’s retailing struggles, combined with aggressive spending on blockchain initiatives, caused annual …

3 Must-See Slides From Overstock’s Investor Presentation Read More »