Ownership

Is it time marketers take more ownership over their identity resolution platforms?

U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according to a Winterberry Group forecast. The growing investment underscores the function of identity programs in marketers’ customer experience and people-based marketing initiatives. Identity resolution — the process of connecting unique

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Marketers are taking greater ownership over CX initiatives: Survey

Since 2017, there has been a significant increase in the number of marketers claiming “sole responsibility” over customer experience programs, according to Gartner’s 2019 CX Management Survey. Customer journey mapping, customer personas, voice of the customer programs, and user experience are all initiatives that have seen a shift in ownership, moving from “outside marketing” business

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UK smart earbud ownership doubles in just 12 months

UK smart earbud ownership doubles in just 12 months

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries. December 20th, 2019December 20th, 2019 They are the very smallest of tech accessories, but they are quickly becoming an

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Product ownership is the keystone to martech management

I’ve written about the importance of product adoption. Getting a return on something that no one regularly uses is pretty tough. Adoption isn’t the only important factor related to products; ownership is as well. A common factor among successful martech stack components is clear and dedicated ownership. Ownership doesn’t necessarily mean the product owner is

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Is an Employee Stock Ownership Plan Right for Your Small Business?

There are some good reasons why you should consider an employee stock ownership plan. The SBA reports about 70% of privately owned businesses will change hands in the next decade and a half. The $10 trillion price tag will be the biggest intergenerational transfer of wealth in American history. Some small business owners are ahead

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Think car ownership will soon be a thing of the past? Think again.

It’s received wisdom these days that car ownership is about to go the way of horse ownership. As people ditch their Fords and Toyotas in favor of shared mobility services like Uber, Lyft, Getaround, and Turbo, two-car garages will become as rare as stables. Self-driving cars will only accelerate the trend by erasing the boundaries

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