Owning

Owning the Client More Directly

Customer data is your company’s most valuable asset. It helps you improve your business operations by providing insight into your best customers. To get the most out of the data you’re collecting and more directly own your clients, you need to understand what information you’re collecting and how that data can best provide value to …

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#Mobilewatch: From Pancakes to Zara, it is All About Owning the SERP!

Search is always laden with rich intent. A search query is the closest we will ever come to knowing what is in the mind of a potential customer. For example, today I started my day with ‘how to make pancakes from scratch’. I was already in the kitchen and my phone was next to me, …

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Renting vs. Owning – A Marketer’s Guide

The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers. But marketers should save themselves the headache of trying to use every channel, or at least attempting to vet them all, by remembering that their priority should be impactful …

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Facebook’s New ‘Order Food’ Feature Isn’t About Food at All. It’s About Owning You

The battlefield for owning your time spent in apps continues to play out via messaging apps. Facebook announced today that users in the US are now able to order delivery and takeout via its app. Facebook also enables you to check the weather, connect with friends, send money, play instant games and more. Why would …

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Is It Worth Owning a Franchise? Investing in Franchises vs. Running a Small Business

Owning a franchise is considered a much safer investment than actually running your own business and this is why it has become increasingly attractive throughout the past couple of years. After all, you put your money into an already proven company with meticulous attention to process and vast network of industry contacts. When you add …

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