P2P

How to Use P2P Challenges to Encourage Positive Engagement on Social Media

The irony of social media is that it was created to cultivate social connections, yet, it’s proven it can often have the opposite effect: isolating its users. Many social media platforms only offer glimpses of the best moments in peoples’ lives. Endlessly scrolling through manicured highlight reels has the potential to make users feel inadequate …

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Gartner report on analytics tools, Pinterest search ads & P2P marketing

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Forget B2B and B2C; the future of marketing is P2P

By now, we can all agree — digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we can reach individual customers at scale, we have to start treating every customer as a …

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P2P Insurance Offers Small Business an Affordable Alternative

Small business owners need to find secure insurance policies that are affordable. Traditionally, their market has been underserved by both carriers and brokers. That’s where Peer-to-Peer (P2P) Insurance could fill the gap. P2P Insurance for Small Businesses The idea is simple. Small business owners use pooled resources to cover the things they need to run …

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