Pace

How marketers can produce content that keeps up with the pace of personalization

A-Post to MarTech Today, Channel: Martech: Content, Content & Writing, Content marketing /

Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the […]

How marketers can produce content that keeps up with the pace of personalization Read More »

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

A-From MTT, Channel: Display Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, Retargeting & Remarketing /

MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared… Please visit Marketing Land for the full article. Source link

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines Read More »

Is your martech stack keeping pace with changing customer behavior?

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

In my previous article, I discussed the importance of delivering a great customer experience — and using Customer Lifetime Value — as a concrete, quantitative metric to understand how well your business is doing at delivering a great customer experience. Delivering a great customer experience requires marketers to do two important things. First, marketers must

Is your martech stack keeping pace with changing customer behavior? Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com