Packs

Google Lighthouse Update – Platform Packs Announced

Google announced development of a new Lighthouse feature that will offer audit data specific to your Content Management System (CMS). The new feature is called Platform Packs for Lighthouse. Platform Packs improves the quality of the audit with tips that are specific to your CMS. Google is asking for feedback. What CMS Will Lighthouse Platform …

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App Indexing & The New Frontier Of SEO: App Packs & App Store Search

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. In many cases, app results are winning. In addition to Google’s …

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SearchCap: Google hotel packs, impression share target & user comments in search

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Google Posts added to local packs for some branded queries

Google is now showing Google Posts in the local three-pack — local listings — in web search. Typically, Google has shown Google Posts when a single local panel shows up for a specific business. But now, if you search for some branded queries, Google will show a tab for “Posts” that will show Google Posts …

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SearchCap: It’s all about Google today-political ad transparency report, local packs, featured snippets launched & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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Snapchat Continues Its Efforts to Boost Connection with Influencers Through Custom Sticker Packs

Snapchat has introduced another tool to boost connection with platform influencers as it seeks to keep them around on the platform. Source link