SEO: Lessons from Google’s ‘rel=prev/next’ Pagination Identifier
Search engine optimization professionals were caught off guard this week by Google’s admission that it hasn’t used its pagination identifier in “a number of years.” The admission reinforces the requirement that SEO practitioners be flexible and focus on what matters. What Is rel=prev/next? Originally designed to streamline indexation of multi-page experiences, rel=prev/next told Google that […]
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