Pagination

SEO: Lessons from Google’s ‘rel=prev/next’ Pagination Identifier

Search engine optimization professionals were caught off guard this week by Google’s admission that it hasn’t used its pagination identifier in “a number of years.” The admission reinforces the requirement that SEO practitioners be flexible and focus on what matters. What Is rel=prev/next? Originally designed to streamline indexation of multi-page experiences, rel=prev/next told Google that …

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Google says it doesn’t use rel=prev/next for pagination • Yoast

Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, …

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SEOs frustrated by Google’s belated pagination announcement

This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site design and investing time into maintaining those structures, site owners, web designers, and SEOs have some charged emotions about …

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