Paid

Maximizing efficiency for ecommerce paid campaigns

Maximizing efficiency for ecommerce paid campaigns

30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something like a Google […]

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How upskilling your paid advertising will tackle economic downturns

How upskilling your paid advertising will tackle economic downturns

30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly

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Personalized Advertising and How to Use it in Paid Search

Personalized Advertising and How to Use it in Paid Search

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through

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Stylized photo of a computer screen with the image of a padlock.

Amid pressure, Zoom will end-to-end encrypt all calls, free or paid

Under pressure from privacy and human rights advocates, Zoom said on Wednesday that it will make end-to-end encryption available to both paying and non-paying users of its video conferencing service. Previously, Zoom said it would provide end-to-end encryption to paying customers and a less-robust form of encryption, known as transit encryption, to non-paying customers. Zoom

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more

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