About the Report Topics covered Contributing authors Table of contents Now including new sections on topics such as paid search in social media, video advertising, mobile paid search, Shopping campaigns and ad extensions, Econsultancy’s refreshed and updated Paid Search Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners […]
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market for paid media management tools
Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it. The
How SEO can create budget efficiencies in paid search campaigns Read More »
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I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest
