PANIC

Rising CPMs During the Holidays? Here’s Why You Shouldn’t Panic

You’re running campaigns as usual. Good ones, campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, the cost of those same strategies and campaign structures increased in October, and your November numbers are even higher. What gives? It’s important to note that you’re (probably) not […]

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Keep Calm and Don’t Panic Over Amazon’s New Returns Policy

kirstyfields / Pixabay Amazon is changing its returns policy for marketplace merchants that don’t use its fulfillment program. Starting Oct. 2, third-party sellers who opt to ship orders themselves will be subject to the same rules as items shipped by Amazon: automatically approved returns and prepaid shipping labels. That means a customer will no longer

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Top 10 Ways to Change Compensation Structure Without Causing Panic

Business owners often need to make employee compensation alterations for various reasons, whether it’s to adjust for new business goals, launch new incentive programs or simply lower expenses. Unfortunately, many organizations forget to include employees in the process. This can lead to an overall sense of disappointment, anger and frustration with the employer and ultimately,

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