Paradox

How Publishers Can Overcome the Content Marketing Paradox

What’s the difference between content created and published by a brand and content published by a dedicated media organization? Increasingly, the answer is “there isn’t one” – at least, not from the audience’s point of view. This is great news for any brand looking to gain recognition as a trusted information source through its content marketing …

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The paradox at the heart of every B2B brand

Every B2B brand is built on a contradiction. Two critical beliefs that are fundamentally opposed: #1: We must keep our brand fresh and interesting to stay relevant. #2: We must maintain a consistent brand image to establish a clear identity. Weaving these beliefs into a coherent strategy is tough. You can’t really reinvent yourself if …

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What is the Paradox of Choice?

The paradox of choice, popularized by psychologist Barry Schwartz in a 2004 book, is the theory that having more options, or choices, makes it harder for people to make a decision, potentially hurting their well-being in the process. The theory has been tested and analyzed in many different ways over the years. Perhaps the most …

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What Did J.J. Abrams Say About The Cloverfield Paradox, Future Of Franchise After Netflix Failure?

“The Cloverfield Paradox” premiered on Netflix shortly after this year’s NFL Super Bowl. Netflix surprised people by dropping the film. What followed was a debate over the quality of the film itself along with the impact of such a launch on both cinema and the franchise’s future. But, what will the future look like for …

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