You’ve had a social day. Two hundred Facebook friends posted birthday messages, your video of Mr. Meow shredding the toilet paper stash got dozens of retweets, and all the compliments on your latest Instagram selfie have you strutting with an extra swagger. Still, you can’t help but notice an ache that can only be described […]
The loneliness paradox: How all that time online makes us feel more alone Read More »
Often, we choose to be selfish because we feel insufficiency. “I don’t have that much, how can I possibly share it?” The insecurity that comes from feeling like our foundation is weak or our future is uncertain can cloud our instinct to be generous. Like a drowning person, we cling ever tighter to the life
Monday 21 October 2019, 7:00 am Marketers face a real conundrum when it comes to personalization and privacy; consumers want personalization but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalization paradox, and there’s no shortage of evidence to illustrate just how much-personalized experiences impact the
The Personalization Paradox: Transforming Consumer Perceptions with Declared Data Read More »
When you decide to go into business for yourself, as would be the case when you start to make money online as your primary career, you need to adjust your mindset as it pertains to how you approach the world of work. When you have a more traditional hourly job, you can expect to get
Much talk has been bandied about blogging tribes over the years. People like myself say you need a tribe to succeed. This is true. But you may be confused. What is a blogging tribe? Today we will break down the definition to help you understand what goes into building a large, loyal, loving blogging tribe.
What’s the difference between content created and published by a brand and content published by a dedicated media organization? Increasingly, the answer is “there isn’t one” – at least, not from the audience’s point of view. This is great news for any brand looking to gain recognition as a trusted information source through its content marketing
How Publishers Can Overcome the Content Marketing Paradox Read More »
Every B2B brand is built on a contradiction. Two critical beliefs that are fundamentally opposed: #1: We must keep our brand fresh and interesting to stay relevant. #2: We must maintain a consistent brand image to establish a clear identity. Weaving these beliefs into a coherent strategy is tough. You can’t really reinvent yourself if
The paradox of choice, popularized by psychologist Barry Schwartz in a 2004 book, is the theory that having more options, or choices, makes it harder for people to make a decision, potentially hurting their well-being in the process. The theory has been tested and analyzed in many different ways over the years. Perhaps the most
“The Cloverfield Paradox” premiered on Netflix shortly after this year’s NFL Super Bowl. Netflix surprised people by dropping the film. What followed was a debate over the quality of the film itself along with the impact of such a launch on both cinema and the franchise’s future. But, what will the future look like for
