parameter

An SEO Guide to URL Parameter Handling

While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how …

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Google Ads intros new URL parameter options ahead of parallel tracking deadline

Google is two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets appended to the end of the final URL, and advertisers can now enter as many as eight custom parameters, up from just three. …

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