Parity

Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features

A look at video, dynamic product and dynamic data extensions in Microsoft Advertising shared at Microsoft Advertising Partner Summit Tuesday. The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an accelerated push to develop and release product differentiators …

Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features Read More »

How and Why to Do a Mobile/Desktop Parity Audit

Posted by Everett Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide …

How and Why to Do a Mobile/Desktop Parity Audit Read More »