Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In reality, they are typically talking […]
Some people look at the changes Google makes to its algorithm as adding new rules and penalties, but most of the time, the company is just reshaping the existing order. The Panda algorithm of 2011 introduced a new structure to Google’s ranking factors and was implemented to keep poor-quality content from ranking well. Panda had
Parsing pages: Is it better to update or remove thin content? Read More »
The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. We toss the acronym “SERP” around quite a bit, which
New Google Search Features: SOS Alerts, Gmail Parsing, and … QR Codes? Read More »
