Parsing

Parsing pages: Is it better to update or remove thin content?

Some people look at the changes Google makes to its algorithm as adding new rules and penalties, but most of the time, the company is just reshaping the existing order. The Panda algorithm of 2011 introduced a new structure to Google’s ranking factors and was implemented to keep poor-quality content from ranking well. Panda had …

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New Google Search Features: SOS Alerts, Gmail Parsing, and … QR Codes?

The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. We toss the acronym “SERP” around quite a bit, which …

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