Partners

To Accelerate Transformation, Think Beyond The RFP When Seeking Services Partners

To Accelerate Transformation, Think Beyond The RFP When Seeking Services Partners

Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck”. They can and should be partners in strategic thinking and bring to the table industry best practices, creative design, operational execution, and organizational change management. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019 revealed …

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MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. PARTNERS IN PERSONALIZATION: The digital martech platform Jivox has partnered with the ad tech company Criteo to deliver a new creative solution for programmatic advertisers. Jivox’s …

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Google Partners changes

What Google Partners Changes Mean For Agencies & Clients [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For this week’s edition of the Search Engine Journal Show, we have a special episode. It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the Search Engine Journal Show. Together with Andrea Cruz, …

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Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn …

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Big Google Partners program changes are coming: What you'll need to qualify

Big Google Partners program changes are coming: What you’ll need to qualify

Many Google advertisers received an email on Thursday about substantial changes coming to Google Partners – the badging and certification program for agencies that meet certain criteria. The company also posted the news of the coming changes on the Partners website: “We’re excited to announce the launch of a new Google Partners program in mid-2020. …

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Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV

Tapad — the company behind the cross-device identity resolution platform Tapad Graph — has partnered with the ad tech provider AcuityAds. The partnership joins together Tapad Graph’s identity resolution capabilities with AcuityAds’ cross-device data set, giving advertisers improved targeting capabilities with unduplicated reach across devices and CTV. “The partnership will enhance AcuityAds’ existing cross-device solution, …

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Brands can now buy Walmart sponsored search ads via API partners

Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are …

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Bing partners with flight booking sites to bolster flight search offerings

Bing partners with flight booking sites to bolster flight search offerings

Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with airlines to facilitate flight search, comparison and booking. Why we care Bing’s flight search will look familiar to those familiar with Google’s flight search offering. The flight …

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12 Shopify Dropshipping Partners and Apps

Dropshippers allow businesses and individuals to sell items without having to worry about logistics. For example, you don’t need to worry about shipping, warehousing and processing. Small businesses can cut costs by using dropshippers to handle sales. As a result, Shopify’s dropshipping partners and apps can create an omni-channel experience with very little overhead. The …

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