Partners

To Accelerate Transformation, Think Beyond The RFP When Seeking Services Partners

Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck”. They can and should be partners in strategic thinking and bring to the table industry best practices, creative design, operational execution, and organizational change management. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019 revealed […]

To Accelerate Transformation, Think Beyond The RFP When Seeking Services Partners Read More »

Google Delays Launch of New Partners Program to 2021

SEO BLOG / Good To SEO

In light of the rapidly changing events around COVID-19, Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021. “As we continue to adapt to COVID-19 across the globe, we understand that this state of uncertainty can be difficult for you, your families, your business, and your customers.

Google Delays Launch of New Partners Program to 2021 Read More »

MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options

SEO BLOG / Good To SEO

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. PARTNERS IN PERSONALIZATION: The digital martech platform Jivox has partnered with the ad tech company Criteo to deliver a new creative solution for programmatic advertisers. Jivox’s

MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options Read More »

The Moral Dilemma Agencies Face with the Google Partners Change

SEO BLOG / Good To SEO

Before we get started I want to make one thing clear: I would love nothing more than for Google Partners to be great. To be a thriving community of learning, trust, and credibility. For it to be a place where I can send employees to confidently learn fundamentals. To be a location that is helpful

The Moral Dilemma Agencies Face with the Google Partners Change Read More »

What Google Partners Changes Mean For Agencies & Clients [PODCAST]

SEO BLOG / Good To SEO

Podcast: Download Subscribe: Apple Podcasts | Android | For this week’s edition of the Search Engine Journal Show, we have a special episode. It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the Search Engine Journal Show. Together with Andrea Cruz,

What Google Partners Changes Mean For Agencies & Clients [PODCAST] Read More »

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement

SEO BLOG / Good To SEO

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement Read More »

Big Google Partners program changes are coming: What you’ll need to qualify

SEO BLOG / Good To SEO

Many Google advertisers received an email on Thursday about substantial changes coming to Google Partners – the badging and certification program for agencies that meet certain criteria. The company also posted the news of the coming changes on the Partners website: “We’re excited to announce the launch of a new Google Partners program in mid-2020.

Big Google Partners program changes are coming: What you’ll need to qualify Read More »

Google Partners Program Puts New Requirements on Companies

SEO BLOG / Good To SEO

A new Google Partners program is launching later this year, which may require current partner companies to make a number of changes. In order for companies to maintain their Google Partner status, they will have to meet a new set of requirements that go into effect in June 2020. Google is sending emails to partner

Google Partners Program Puts New Requirements on Companies Read More »

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV

SEO BLOG / Good To SEO

Tapad — the company behind the cross-device identity resolution platform Tapad Graph — has partnered with the ad tech provider AcuityAds. The partnership joins together Tapad Graph’s identity resolution capabilities with AcuityAds’ cross-device data set, giving advertisers improved targeting capabilities with unduplicated reach across devices and CTV. “The partnership will enhance AcuityAds’ existing cross-device solution,

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV Read More »

Brands can now buy Walmart sponsored search ads via API partners

SEO BLOG / Good To SEO

Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are

Brands can now buy Walmart sponsored search ads via API partners Read More »