Partnerships

Influencer Partnerships: How to Negotiate Content Usage Rights

SEO BLOG /

Brands and marketers are prioritizing repurposing influencer content to bring continuous value to their influencer partnerships. But extending the life of influencer-created content comes has a price, and it’s something brands should be mindful of when beginning a partnership. Once considered an afterthought in talent negotiations, usage rights are a topline factor in influencer pricing […]

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Leverage Partnerships to Shortcut Content Development

SEO BLOG /

Developing quality content for digital marketing requires a significant commitment. Collecting insights and information, conducting search engine optimization (SEO) research, writing, reviewing, revising, and proofreading all take time and concentration. Sunir Shah, President of the Cloud Software Association, says content development isn’t a process that you want to take lightly. “Quality matters with content. It

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How unlikely retail partnerships could change the game – Econsultancy

Amazon, click and collect, Delivery and fulfillment, Kohl's /

Amazon returns will soon be accepted at all 1,150 of Kohl’s department stores across the US. From July 2019, customers will be able to return unwanted packages from Amazon to all of Kohl’s physical stores for free. Products can be returned whether or not the item is in its original packaging and whether or not

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How To Create Winning Co-Marketing Partnerships: What You Need To Know To Improve Your Results

Co-Marketing, content distribution, Content marketing, Guest Blog Posting, Marketing /

Need to increase marketing visibility but short on resources? No matter the size of your brand and your budget, it’s often never enough. I know from experience. While at The Economist, I had a BIG brand and a micro budget. So what did I do? I got creative with the resources I had to create

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Align your digital marketing partnerships to achieve growth objectives

Digital marketing strategy /

When it’s time for execution, brand marketers and agencies need to be on the same page about what defines success. Here are three ways they can ensure precision control and usage of the right data to accomplish brand goals.  Brands and their agencies often have healthy disagreements about strategy. As a brand marketer, you might

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Pinfare shows why financial institutions should think outside the box with tech partnerships – Econsultancy

digital transformation, FinTech, skyscanner /

In the past several years, established financial services firms have increasingly sought to partner with or even acquire fintech upstarts, many of which have been encroaching on territory they used to control. But while the shift from competition to cooperation often focuses on relationships between financial services players and fintechs, the former don’t necessarily need

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

A-From MTT, Adobe, Analytics, Channel: Martech: Analytics & Data /

Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing. B2B data integrations include LinkedIn. In addition to the Open

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