PASTA

Do You Have the Blogging Posture of Pasta?

If guest posting is not part of your strategy, you’re missing out on a huge opportunity. Related blog posts and resources: Guest posting may seem like an overvalued link building strategy, but there’s more to it than just getting links for your website. It can also establish your authority in your niche and widen your …

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Marketing communications planning using the PASTA model

A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our eCommerce Store? How do we introduce our new product? How will our …

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