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Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired — or told me — to become an engineer,” said Gupta during his keynote session at this year’s MarTech Conference, “I listened to her and […]

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How Instagram Will Change Search, Path To Purchase 03/21/2019

Facebook made an interesting decision to build ecommerce capabilities into Instagram, which has been known as a photo-sharing app. Burberry, Michael Kors, Nike, Warby Parker, and Zara are among the 20 companies that participated in the initial rollout of Checkout. The move, which allows consumers to buy products from participating brands without leaving the app,

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Indigenous technologists using tech tools as path to self-determination

When Jeff Ward was younger, his parents hoped he might become a doctor. But when the Internet exploded in the 90s, the Métis and Ojibwe dreamer quickly taught himself to make websites instead of memorize symptoms. He learned he could get paid for his web work, and by the end of high school Ward was

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SourceLink Completes Acquisition Of Path Interactive

SourceLink, LLC, a portfolio company of Aterian Investment Partners, is pleased to announce the acquisition of Path Interactive, Inc. Headquartered in New York, NY and with over a decade of digital marketing experience, Path is an industry leading full service, ROI-driven digital direct marketing agency providing paid search, search engine optimization (“SEO”), digital media and creative strategy

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Aterian-backed SourceLink adds on Path Interactive

Aterian Investment Partners-backed SourceLink acquired Path Interactive, a digital direct marketing agency that provides paid search, SEO, digital media and creative strategy services. The acquisition creates a middle market, marketing services provider in online and offline direct marketing capabilities. Press Release SourceLink, LLC (“SourceLink”), a portfolio company of Aterian Investment Partners (“Aterian”), is pleased to

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SourceLink Completes Acquisition Of Path Interactive, A Leading Digital Marketing Agency

CHICAGO, Jan. 11, 2019 /PRNewswire/ — SourceLink, LLC (“SourceLink”), a portfolio company of Aterian Investment Partners (“Aterian”), is pleased to announce the acquisition of Path Interactive, Inc. (“Path”). Headquartered in New York, NY and with over a decade of digital marketing experience, Path is an industry leading full service, ROI-driven digital direct marketing agency providing

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SourceLink Acquires Path Interactive, a Top Digital Agency

SourceLink – Connecting data, design & delivery Path Interactive significantly enhances our ability to reach our clients’ customers and prospects. Together we will optimize the channel mix and bring great value to marketers CHICAGO (PRWEB) January 10, 2019 SourceLink, a leading data driven marketing agency announces the acquisition of Path Interactive, a digital marketing

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