Consider one of three paths. Which works for you? Honor the noise in your head. Make the work you believe you were born to make. Create things you can visualize but haven’t seen yet. Do it without regard for critics, the market or the math of it all. It’s your handiwork. Embrace your market. Make […]
Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately,
What’s next? 8 career paths for social media managers Read More »
A few months ago, I experienced a shift with my blog. I faced a deep fear, released a deep fear and proceeded from a more abundant, relaxed energy. Instantly, I made more money through an unexpected channel. Cool. But progressively, I increased my blogging income through more channels than I ever had. Why? I took
Why the Paths of Fear and Least Resistance Lead to Big Blogging Profits Long Term Read More »
Homeland Security case crosses paths with Asian spa investigation COLORADO SPRINGS, Colo. – From prostitution to human trafficking, our monthslong investigation into Asian Spas in El Paso County found us on the trail of a Korean woman who was the target of a Homeland Security investigation. It all started at Paris Spa in Colorado Springs. We surveilled
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Monitoring the navigation activity of visitors can help ecommerce merchants identify bottlenecks to the checkout page. There are two ways to analyze paths in Google Analytics: Behavior Flow and Navigation analysis. Behavior Flow Reporting To view this reporting, go to Behavior > Behavior Flow. In Google Analytics, go to Behavior > Behavior Flow. Click image
Analyze Click Paths in Google Analytics to Improve Conversions Read More »
For an industry that’s only been viable for about 15 years, search engine marketing has provided a strong career option for many of us — most of whom (like myself) have literally fallen into the field. I remember working for one of the first large search agencies in 2006 and asking my colleagues their backgrounds.
Where Do You Go From Here? 7 Career Paths For The Search Engine Marketer Read More »
Computer programming is a vast and complex field. For those interested in the ins and outs of engineering, determining a path to learning relevant information can seem incredibly daunting. Even once you narrow your focus to a particular area of the field, there is far more information out there than you can possibly master. Newcomers
Posted by Tom.Capper By now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking and previous internal linking best practices. In the past, there have been a few popular
Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond Read More »
When complex site technology blocks search engines’ crawl paths, it’s also blocking natural search revenue. But there are ways to make sure your site welcomes search engines rather than locking them out. Last week’s primer, “SEO: No, Google Does Not Support Newer JavaScript,” described in layman’s terms some of the reasons that Googlebot, in particular,
I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this:
4 Paths to Better Content Management and Strategy [New Research] Read More »
