Patterson

James Patterson Says He is Releasing New Book ‘The Chef’ on Facebook Messenger

James Patterson is releasing his next book “The Chef” on Facebook Messenger. It will be a hybrid combining the written word with video and photography in an attempt to appeal to the millions of millennials that are on Facebook and tend not to read literature. James Patterson, author of “The Chef” discussed this novel marketing …

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ABM Analytics Expert Q&A with Laura Patterson, President at VisionEdge Marketing

How Your ABM initiative Relates to Marketing Performance Management It’s imperative for today’s modern marketers to improve the ROI and effectiveness of their marketing programs. That’s no easy feat. We’re responsible for the processes of planning, analyzing data and measuring performance at every stage of the customer journey. Most importantly, we’re expected to deliver practical …

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