Pause

What marketers should know about Hulu’s new ‘pause’ ads

A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next quarter. The availability of this type of ad is the clearest …

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Pause underperforming ads with this updated AdWords script

Pause underperforming ads with this updated AdWords script – Search Engine Land Thanks to Our Sponsor Source link

United Airlines Is ‘Pressing the Pause Button’ on Its Lottery Bonus Program

Ladies and gentlemen, this United Airlines idea has hit some turbulence, and will be turning around right away. Over the past 72 hours, we’ve seen a firestorm erupt among employees at United Airlines, after company president, Scott Kirby, sent an email detailing a plan to change the company’s employee bonus program–and replace it with a …

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