What Customers’ Searches Can Tell You, If You Pay Attention
“Know your customers” is the first commandment, and a core mission, of every (successful) company. How well do you know your customers? Who are they? What do they need? How/when/where do they need it? In search (site, mobile or voice), it’s vital to “listen” to customers—to their search interactions, which are their way of telling […]
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