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How a ‘pay what you wish’ tour company became a $1 million business

It’s summer. Time to pack your stuff and explore the world outside your home. While traveling can strain your budget, the travel agency Free Tours by Foot offers a price you can definitely afford and has tours across New York, Philadelphia, Berlin and other eight cities. It also turns out to be a $1 million business, […]

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Marketing Budgets: Getting Your CFO to Pay for Your Creativity

Marketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the budget is an unwelcome constraint on creativity. If marketing and finance are going to learn

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Should You Pay For SEO Hourly, Monthly Or By The Project?

Research firm Clutch.co just published their 2015 review of the top SEO companies, and their inclusion of hourly rates for many of the firms reviewed is creating quite a buzz in the SEO world. With a general picture of how much some firms charge per hour for SEO services, many businesses are asking themselves how the

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You Say You’d Pay $5 More To Avoid A Middle Seat On A Plane? Research Says You’re Lying

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. You hypocrite, you. There I was feeling sympathy for you. You were so outraged at the words of United Airlines president Scott Kirby. Remember his lecture? He said that if you were uncomfortable in coach, it’s

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16 Tech Jobs With Big Gender Pay Gaps

In the lucrative tech industry, some have shrugged off the gender pay gap as a result of what economists call “occupational sorting,” which refers to men and women systematically sorting themselves into different kinds of geographic areas in tech and in different roles within the industry. But a study conducted by employment site Glassdoor suggests

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How To Keep Track Of Your Pay Per Call Traffic

It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted in sales and which

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Nike Just Took the Biggest Risk in Its History. Here’s Why It Will Pay Off

On March 7th, to much brouhaha, Nike became the first major brand to launch a sporting hijab for Muslim women athletes. It caused a stir. But should it have? Nike founders Phil Knight and Bill Bowerman first named their athletic startup Blue Ribbon Sports. Blue Ribbon is a good name for a running shoe company.

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