Is pay equity getting a fair shake at your business? In 2017, female full-time, year-round workers made only 80.5 cents for every dollar earned by men, a gender wage gap of 20%, according to the Institute for Women’s Policy Research. If progress toward pay equity continues at the current snail’s pace, IWPR estimates it will […]
Pay Equity: Are You Paying Your Employees Fairly? Read More »
Over the weekend, Google surveyed small business owners about their appetite to pay monthly subscription fees for a number of potential Google My Business (GMB) enhanced features and services. Some of the suggested offerings included request a quote, automated review/message responses, booking buttons, remove ads from a profile, Google search results placement, Google Guarantee, verified
Local SEOs mixed, some peeved at idea of paying for Google My Business services Read More »
The following is a guest post from A.T. Kearney‘s vice president Brooks Levering and analytics manager Margie Hamlin. Facing an increasingly inflationary market, paid search advertisers are carefully reassessing their investment strategies to ensure search engine marketing (SEM) is still paying off. This year, following more than a decade of double-digit growth, the paid search
6 simple ways to ensure your paid search investment is still paying off Read More »
Happy worker bees make a workplace more productive, and plenty of employers are starting to show their appreciation by ramping up the perks. In fact, according to a survey from the Society for Human Resource Management, 34% of organizations increased their benefits for the last 12 months. While 72% said they did this for retention,
Google has reportedly introduced new options into the list of potential “default” search engines available to Chrome users. Most notably, DuckDuckGo has now become one of those options in 60 markets around the world. DDG joins the list. In the past users were always free to manually add alternatives to the existing choices, which included
Excitement fills the air as we make our way toward another company-wide Five for the Future day tomorrow, March 1, 2019. Since 2014, WebDevStudios has passionately participated in Five for the Future, a WordPress initiative created to encourage agencies like ours to dedicate 5% of company time back to this open-source project and its community. I
Everyone would love to acquire more traffic for their sales funnels without paying a single cent. This is particularly true for those just starting out who lack substantial funds to invest in Google AdSense, Facebook Ads, or other forms of effective but costly advertising. Whether you’re new to the game or looking to optimize existing
How to Get More Search Traffic in 30 Days (Without Paying for It!) Read More »
Online shopping is a blessing for people who hate walking through a hundred different stores to find what they need. They don’t have to exert too much physical effort anymore because they can buy whatever it is even without getting up from the bed. However, as easy as it is for people to buy online,
Shopping and Paying Safely Online: 4 Tips for Shoppers Read More »
Information technology (IT) services businesses are paying in excess of $107 on average for top-of-page AdWords on Google, emerging as the most costly businesses to market online, according to new research. SEO Shark has compiled the average cost of getting an ad to appear at the top of Google for popular keyword searches across 21
Businesses are paying over $100 per click for Google ads — how do you compare? Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
