Paywalls

Paywalls & SEO: A Winning Strategy

Developing a winning SEO strategy has always been subject to debate. While most SEO professional agree on the key factors to organic rankings as being good content, solid website architecture and strong backlinks, the prioritization and execution of these factors can and does vary widely. This is in no small part due to Google’s non-transparent …

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Podcast Paywalls Don’t Actually Serve Listeners

Podcasting had a banner year in 2018. The medium had “explosive” growth in listenership, according to Edison Research, which found that more than half of Americans now say they’ve listened to a podcast. Several trends contributed to that growth – from Hollywood adaptations bringing more attention to top podcasts, to the snowballing popularity of short-form …

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Paywalls: The High Stakes – Mon., Jan. 28, 2019

Jane Genova To compensate for plunging ad revenues, a growing number of media outlets are imposing paywalls. As many know, both legacy and digital natives are struggling to survive. Last week, money-losing Condé Nast announced it would establish paywalls for all its publications. Previously, it had paywalls only for Vanity Fair, The New Yorker …

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