TV ad spending has peaked, will be less than 25% of total pie by 2022 – forecast
Traditional TV ad spending in the U.S. will decline roughly 3% this year and is in the midst of a long-term decline, according to eMarketer. The firm says that “TV ad spending peaked in 2018 at $72.40 billion.” By comparison, digital ad spending (all formats) is now more than 50% of overall ad revenue. Video […]
TV ad spending has peaked, will be less than 25% of total pie by 2022 – forecast Read More »