Peaks

Ready for the next Black Friday? New sales peaks in Latin America

Ready for the next Black Friday? New sales peaks in Latin America

Promotional events change traditional seasonality and strongly concentrate sales Promotional events are gaining more and more importance across the whole world – and Latin American tech markets are among those showing the strongest impact. These events are changing traditional seasonality and concentrating yearly sales volumes in a few weeks. This is why it is of …

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Boost Social App Campaign CPIs During Peaks of Seasonality

April 16, 2018 An important aspect of any type of marketing is understanding when seasonality hits your business and how to capitalize your existing brand awareness during this period.  The same holds true when marketing your app. Search is one of the most common networks to advertise apps, but how do you know if you …

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