from the drunk-or-nuts? dept We’ve been talking about the trademark crisis facing the craft brewing industry for some time. To recap, an industry explosion coupled with the habit of that industry to come up with creative and referential names for its products has collided with trademark attacks coming both from within and outside of the […]
On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and
How To Avoid Packing Peanut Messages That Hurt Your Brand? Read More »
In his book, Choose Yourself, James Altucher turned me on to the concept of “idea sex.” Mash two things together. Get your ideas mingling with other people’s ideas. Little column A, little column B. That kind of thing. You get it, right? Just whatever you think it means, that’s what it means. But I think
When traveling for business, your absolute top responsibility is to be in the best possible mindset for your meeting or presentation. As an author and keynote speaker, I’m on the road an average of 46 weeks a year, and I’ve made my share of mistakes. Ready to see how I do it? Buckle your seat
