Peischel

Janet Peischel’s The Internet Marketer: ‘Cornerstone’ content as part of your SEO strategy | Janet Peischel

The term “cornerstone content” has been popping up in SEO (Search Engine Optimization) discussions. WordPress users have likely seen this as they fill in their Yoast fields. Cornerstone content is the best articles on your website, the pages or posts you want to rank highest in search engines. Be fairly long and informative. Provide insights …

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Janet Peischel’s The Internet Marketer: Five search engine optimization tips for non-techies | Janet Peischel

Search engine optimization (SEO) doesn’t have to be confusing. In basic terms, search engines’ decisions about website ranking are based on information read by Googlebots or spiders. These bots (robots) read your website according to set criteria. SEO incorporates the ways we plan, design and influence our websites so they more closely align with this …

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Janet Peischel’s The Internet Marketer: Use the power of Yoast to optimize web content | Janet Peischel

WordPress’ Yoast (yoast.com) is a plugin that can help you optimize your website content. Yoast creates fields on the back end of your website where you can identify keywords and write metadescriptions. Metadescriptions are the little narratives that show up on search engine results pages (SERPs) right below the link to your website. You can control …

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Janet Peischel’s The Internet Marketer: Is a single-page website design right for you? | Janet Peischel

You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown. A single-page website: One that fits on a single page Single-page websites are …

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Janet Peischel’s The Internet Marketer: The evolution of keywords in online content | Janet Peischel

Strategically using keyword in your landing pages, blogs and social media posts is important, but just as important is understanding how keywords have evolved over the years. In the old days, people could get away with keyword stuffing—filling a page with their keywords, often to the point where the page’s meaning was compromised by repeated …

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Janet Peischel’s The Internet Marketer: Blogging is the workhorse of your marketing program | Janet Peischel

These days, we’re all marketers. The opportunities to position yourself as an industry expert and increase your Search Engine Optimization (SEO) value are unlimited. However, with those opportunities come the relentless pressure to consistently craft brilliant blog posts, social media posts and snappy newsletters to remind your clients that you’re still out there. Trying to …

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