Peloton

Music publishers say Peloton stole even more music, ask for $300 million

The National Music Publishers’ Association (NMPA) has asked the courts to allow it to double its claims against exercise bike and treadmill startup Peloton, after discovering more unlicensed music — including songs by Taylor Swift and Kesha — being used in workout videos that play on the bikes’ built-in screens. It’s now seeking $300 million …

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Peloton eyes ‘significant’ adspend increase post-IPO

Peloton, the US fitness brand, is set to make a “significant” increase in its advertising and marketing spend as it looks to become a public company. The seven-year-old business, which appointed Lucky Generals’ sports creative shop Dark Horses as its first UK ad agency last year, filed for an initial public offering to the US …

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Peloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday

Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online sales. “One out of every six dollars this holiday season will be spent between Thanksgiving …

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