The personal fitness industry has undergone as many changes as the rest. And Jennifer Jacobs is at the forefront of the industry’s latest evolution – online technology. Where people used to have to trundle to a gym to work out together, led by a fitness instructor, today it’s different. Companies like Peloton and Nordic Track […]
Jennifer Jacobs – Peloton to Personal Influencer %%sep%% %%sitename%% Read More »
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Workout videos are nothing new — who can forget Jane Fonda’s Workout from the ’80s? But in this age of Netflix and Hulu, you can now stream exercise videos anywhere you have Wi-Fi. Workout streaming subscriptions and the apps you use to access them do the same thing those old exercise DVDs and VHSes did
Peloton, Daily Burn and more: Best workout subscription apps Read More »
The National Music Publishers’ Association (NMPA) has asked the courts to allow it to double its claims against exercise bike and treadmill startup Peloton, after discovering more unlicensed music — including songs by Taylor Swift and Kesha — being used in workout videos that play on the bikes’ built-in screens. It’s now seeking $300 million
Music publishers say Peloton stole even more music, ask for $300 million Read More »
“One more effort . . . find that beat!” shouts Cody Rigsby, a Peloton instructor, from the 22-inch screen of one of the company’s $2,245 exercise bikes. The 7-year-old exercise company is now also trying to work investors into a lather after filing for an initial public offering later this year on the Nasdaq that
Peloton wants IPO investors to believe it can kill the gym Read More »
Peloton, the US fitness brand, is set to make a “significant” increase in its advertising and marketing spend as it looks to become a public company. The seven-year-old business, which appointed Lucky Generals’ sports creative shop Dark Horses as its first UK ad agency last year, filed for an initial public offering to the US
Peloton eyes ‘significant’ adspend increase post-IPO Read More »
Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online sales. “One out of every six dollars this holiday season will be spent between Thanksgiving
