Pendulum

Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing

B2B Marketing, direct mail, direct marketing, Marketing, PR, Public Relations /

In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they’re beginning to eye again is a quaint […]

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Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B Marketers

B2B Marketing, lead generation, Marketing, marketing automation /

DirtyOpi / Pixabay I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automation as the magic potion

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