PeopleBased

Using technology to plan an effective people-based audience activation strategy

Analytics & Marketing Column, Channel: Analytics & Conversion /

As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain its value. One would think that with more data, understanding value would be much easier; however, many know this isn’t true. When your audiences range from first-party CRM data […]

Using technology to plan an effective people-based audience activation strategy Read More »

How People-Based Marketing Changed Our Strategy for Direct Marketing

Digital Marketing, direct marketing, Email Marketing, identity based marketing, identity resolution, Marketing, Marketing Best Practices, Marketing Strategies, Marketing Strategy, Online Marketing /

People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and

How People-Based Marketing Changed Our Strategy for Direct Marketing Read More »

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing – Bristol Herald Courier

SEO BLOG /

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing  Bristol Herald Courier COLUMBIA, Md.–(BUSINESS WIRE)–Jan 16, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, … Source link

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing – Bristol Herald Courier Read More »

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

SEO BLOG /

COLUMBIA, Md.–(BUSINESS WIRE)–Jan 16, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing Read More »

How Brands and Agencies Can Use the Voice of the Customer to Improve People-Based Marketing

Marketing /

Over 90% of media buyers increased their people-based ad buys last year. In addition, the world’s largest advertising agencies are investing billions of dollars in this technology. WPP Group built [m]Platform, Publicis created Spine, Dentsu developed M1, IPG acquired Acxiom, and just last month, Omnicom unveiled its people-based marketing platform, Omni. For the uninitiated, people-based

How Brands and Agencies Can Use the Voice of the Customer to Improve People-Based Marketing Read More »

New survey by people-based marketer Viant promotes marketing to identified users

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration

New survey by people-based marketer Viant promotes marketing to identified users Read More »

man woman ice cream food ss 1920

Will People-Based Marketing take over?

A-From MTT, Channel: Martech: Marketing, SEO BLOG /

It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. bought Myspace-owning Viant. The combined company claimed it had access to more than 1.2 billion

Will People-Based Marketing take over? Read More »

teamwork merger acquisition ss 1920

People-based marketing requires good people

A-From MTT, Channel: Martech: Management, Martech Column, SEO BLOG /

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers have the ability to directly match first-party customer and prospect data

People-based marketing requires good people Read More »

Automotive Internet Media 1043389203877

Automotive Internet Media Launches AIMobile — A People-Based Marketing Product for Auto Dealerships

search engine optimization cost, SEO BLOG /

LA GRANGE, IL–(Marketwired – June 29, 2017) – The agency’s heritage in development, data and analytics forms the foundation for its consumer insights that derive their people-based marketing product. AIMobile creates customer experiences that drive improved marketing and sales results. AIMobile is an end-to-end solution from Automotive Internet Media, Inc (AIM) that enables dealerships to

Automotive Internet Media Launches AIMobile — A People-Based Marketing Product for Auto Dealerships Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com