PeopleBased

Using technology to plan an effective people-based audience activation strategy

As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain its value. One would think that with more data, understanding value would be much easier; however, many know this isn’t true. When your audiences range from first-party CRM data …

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How People-Based Marketing Changed Our Strategy for Direct Marketing

People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and …

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Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

COLUMBIA, Md.–(BUSINESS WIRE)–Jan 16, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution …

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How Brands and Agencies Can Use the Voice of the Customer to Improve People-Based Marketing

Over 90% of media buyers increased their people-based ad buys last year. In addition, the world’s largest advertising agencies are investing billions of dollars in this technology. WPP Group built [m]Platform, Publicis created Spine, Dentsu developed M1, IPG acquired Acxiom, and just last month, Omnicom unveiled its people-based marketing platform, Omni. For the uninitiated, people-based …

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New survey by people-based marketer Viant promotes marketing to identified users

What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration …

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