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Why Pepsi’s Jennergate flopped and Heineken’s ‘World’s Apart’ soared

Two campaigns rang the Trending Bell in the last few weeks: the Pepsi ‘Kendall Saves the World’ video, starring Kendall Jenner, and the Heineken ‘Worlds Apart’ film, featuring real people overcoming their differences over (wait for it) a beer. One was a spectacular, global flop, instantly ridiculed by every human with a smartphone and torn …

Why Pepsi’s Jennergate flopped and Heineken’s ‘World’s Apart’ soared Read More »