Perceived

How to Charge More for Your Products by Enhancing the Perceived Value

Any business selling products knows how important the profit margins are to its success. What if I told you that you could increase those profits without altering the products? Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items. Then, you can charge more money for the

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The Role of Geography in Branding: Perceived Notions & Values

Marketers and branding experts take good care to think about various elements of their brands: What feelings do the colors evoke? What are people’s reactions to the logo? What are the brand values? Another important aspect of branding is the “where,” according to an infographic produced by B2B product-comparison site Market Inspector. The term used in

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