Perdue

General Management – Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mitzi Perdue, wife of the late Frank Perdue, is a syndicated journalist and the author of nine books, including a series of six cookbooks. She also blogs for the Academy of Women’s Health and writes for Genetic Engineering & Biotechnology …

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How Mitzi Perdue Recommends Passing Your Business to the Next Generation

About 70 percent of family businesses never make it past the first generation. Mitzi Perdue is uniquely familiar with the challenges of passing on a family business. Perdue was born into the family that created Sheraton Hotels and then married into the family behind Perdue Chicken. Because of this expertise, Perdue recently wrote a book …

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