Twitter is following through on its commitment to improve the health of its platform. Tuesday, the company announced that all new requests to access the company’s API platform will be required to apply for a developer account. It is also restricting the default number of apps registered to a single account to 10 and limiting […]
Curious about how your brand stacks up against competitors in your industry? Or maybe you’re wondering if your engagement rate on Instagram is actually good. You can easily answer these questions and more by doing a social media competitive analysis. A lot of brands measure success based on their own growth. Your followers increased 20%,
How to Perform a Social Media Competitive Analysis (Free Template) Read More »
You’ve spent hundreds, perhaps thousands of dollars on professional services, and they’ve redesigned your entire site. You now have a beautiful design. Your content looks great, your links are climbing nicely, and you’re ranking for some of your terms at number three. Top o’ the world, ma! So why are you getting low, or no,
7 Ways to Get Your Landing Pages (and Site) to Perform Better Read More »
Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain points intimately. That is step one. And step two is knowing how your competitors are addressing
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Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as “Free Shipping on Valentine’s Day Flowers” and “20% Off for Cyber Monday.” Others focus on product categories, such as “Free Socks with Purchase of Any Jeans.” Still others are sitewide, such as “Free Shipping on All Purchases.” But how does a merchant
Which Promotions Perform Best for Your Ecommerce Business? Read More »
In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the
How to perform an SEO audit. Part 2: General SEO • Yoast Read More »
We’ve discussed the importance of creating a social media strategy before. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The
How to Perform a Social Media Audit With a Free Template Read More »
I’m often asked to help reverse drops in traffic from organic search. It usually occurs from major site developments, such as redesigns and ecommerce platform changes. Traffic drops can be frustrating. You need to get to the root of the problem quickly, to reverse declines in revenue. For large traffic drops, I used to run
SEO: How to Perform a Flash Audit, to Restore Traffic Read More »
Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data
Forbes How To Perform An SEO Competitor AnalysisForbesImitation is the sincerest form of flattery and nowhere is this old saying more relevant than in the world of search engine optimization. If you’re trying to get more traffic to your business website, your best strategy is often to start by taking a … and more » Source
How To Perform An SEO Competitor Analysis – Forbes Read More »
