Performance

Facebook leads other platforms for app-install ROI in performance index

Apple, Apple: iPhone, Channel: Mobile Marketing, Facebook, Google, Google: Mobile, Mobile Marketing, SEO BLOG, Social media marketing /

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says […]

Facebook leads other platforms for app-install ROI in performance index Read More »

Enterprise SEO and cross-channel performance: Activation and integration

All Things SEO Column, Channel: SEO, Google: Enterprise Search, Google: Marketing, Google: SEO, SEO BLOG, SEO: Content & Writing, SEO: General /

In 2018, more and more enterprise brands are beginning to build their marketing technology stacks. In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO). Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond the organic channel. Early adopters

Enterprise SEO and cross-channel performance: Activation and integration Read More »

Making website speed and performance part of your SEO routine

All Things SEO Column, Channel: SEO, Google: Accelerated Mobile Pages / AMP, Google: Analytics, Google: Mobile, Google: SEO, SEO BLOG, SEO: Domains & URLs, SEO: Engagement, SEO: Site Speed /

Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of

Making website speed and performance part of your SEO routine Read More »

How to Use Predictive Analytics for Better Marketing Performance

AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG /

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article,

How to Use Predictive Analytics for Better Marketing Performance Read More »

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing, Bing Ads, Channel: SEM, SEO BLOG /

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which are in pilot. Advertisers can

Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze Read More »

Comparing two performance marketing tools/agencies

A-Post to MarTech Today, Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG /

As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we want to be sure that we’re making the right choice before we commit all our resources to something. That goes for deciding which tools/agency to use as well. Moving your performance marketing

Comparing two performance marketing tools/agencies Read More »

How AI can uncover new insights and drive SEO performance

All Things SEO Column, Channel: SEO, Search Marketing, Search Marketing: General, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors

How AI can uncover new insights and drive SEO performance Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com