Performance

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Here’s what performance advertisers are saying about Quora’s new ad platform

A-Post to Search Engine Land, Channel: SEM, quora, SEO BLOG, Social media marketing, Social Media Marketing: Advertising /

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting started and what kind of results they are seeing so far. […]

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Amazon Prime Day’s surprising effects on Google AdWords performance

Amazon, Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG /

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on

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5 Tactics to Boost Performance

search engine optimization cost, SEO BLOG /

Imagine what one could learn about someone from taking a peek inside their personal email account: pet food proclivity, business partners (or nemeses), travel tendencies, hobbies, the list goes on. As an advertiser, Gmail Sponsored Promotions (GSPs) grant greater insight into email behavior while generating cost-effective awareness and conversions. In case any persuasion was needed

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Use the Best Key Performance Indicators

Content Marketing Strategy, lead generation, Measurement and ROI, SEO BLOG /

A key performance indicator is only effective if you’re actively measuring it. Key performance indicators (KPIs) can help provide insight into whether your marketing efforts are effective or you need to take a different approach. For example, if one of your campaigns is negatively affecting ROI, the sooner you know the better. Marketers who measure

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Early performance results from Google’s update to close variants

search engine optimization cost, SEO BLOG /

Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I presented the latest Merkle data on what kind of impact we’ve seen so far. Here I’ll walk through

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How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

SEO BLOG /

Posted by tombennet Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently

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