Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm. After all, who doesn’t want some extra visibility and revenue? Naturally, billions of websites are adopting innovative practices to gain Google’s attention and approval. In order to rank high on the SERP, businesses should comply with the […]
Sometimes speed wins. Other times, it kills. Speed to market, first-mover advantage, rapid deployment and quantum moves forward are generally considered to be positive attributes in the tech world. Yet is it also possible that enterprise tech, which has suddenly become a pretty hot sector, currently is enjoying too much of a good thing? Speed
Move fast and pray: The merits and perils of speed in enterprise tech Read More »
There’s no doubt Google Display Network (GDN) is an advertising juggernaut, reaching 90% of internet users and giving access to a network of over two million websites and over 650,000 apps. It’s great, but like most ad platforms, if left unchecked, you can wind up wasting your budget on irrelevant clicks and traffic. GDN is
Long before the internet was invented, there existed an adage about the importance of “location, location, location”. The adage has taken on its own meaning in the digital age, especially now that billions of people carry tiny computers – smartphones – in their pockets everywhere they go. Location is used for everything from personalisation to
The perils of using location data – Econsultancy Read More »
