Periodic

Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC

Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing. She is Third Door Media’s Editor-in-Chief, running this site and the other properties and events the company manages. She did make time at SMX East last November to sit down with me and talk […]

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Introducing the Periodic Table of Digital Commerce Marketing

If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And,

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Inside The Periodic Table of Email Optimization and Deliverability

If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech Today senior editor, this guide provides a holistic understanding of the email marketing space as it exists in 2019 — and tells you

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The 4 humanized elements of deliverability on the Periodic Table of Email

Email marketing has the highest ROI out of all marketing channels and we all know that. But did you know that email didn’t start as an evolution of superior marketing? The origin of mass emailing started as spam back in 1978 when Digital Equipment Corp’s marketing manager Gary Thuerk emailed more than 600 clients over

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Introducing the Periodic Table of Email Optimization and Deliverability

Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011.  Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you

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The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become

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Introducing The Periodic Table of Content Marketing – Econsultancy

Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019. I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created

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