DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’

A new study (via Wired) from Google rival DuckDuckGo charges that Google search personalization is contributing to “filter bubbles.” Google disputes this and says that search personalization is mostly a myth. The notion of filter bubbles in social media or search has been a controversial topic since the term was coined a number of years ago by …

DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’ Read More »