The world, both our customers and our own, is best characterized by turbulence. By this, I mean each of us, at least if we are paying attention, is pummeled by information overload/overwhelm, massive disruption, escalating change, increasingly confusing choices, increasing complexity, transformation, time compression, risk, uncertainty, and distraction. Too often, our customers are struggling to […]
Sales Person as Sense Maker Read More »
The 8 Types of PR Pros There are many different types of PR people. However, the type of PR person you choose to be will likely shift throughout your career. Your role within PR may change, the industry you’re representing may change, your entire job description may change — pulling you away from the everyday
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Vietnam national football team coach Park Hang-seo has been named “Person of the Year” by the country’s state-run TV broadcaster. The annual honor goes to the individual who has made the greatest achievement each year. In a highly unusual choice, all-news channel VTV1 owned by Vietnam Television awarded Park the honor this year. The channel
Just before the second leg of the AFF Suzuki Cup 2018 final against Malaysia, Vietnam coach Park Hang-seo has been honoured with the title of “Person of the Year 2018” in South Korea. The award which is given after voting by the Journalists Association of Korea honoured Park Hang-seo’s contributions to Vietnam football in 2018 where he
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Being self-employed puts you in one of those weird professional states where you’re experiencing freedom and limits at the same time. You may be free to set your own prices and choose when you work, but you’re not necessarily free to determine how much you can earn without experiencing a cap out. When you need
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nastya_gepp / Pixabay As the owner of a new home, I recently got a crash course in the good, the bad and the ugly of professional voicemail greetings. Having to call multiple utility companies, I never once spoke to a person first – my calls were answered with professional voicemail greetings. And I’m ok with
7 Way to Make Callers Feel Like a Person, Not a Caller… Read More »
Recommended for You Webcast, August 21st: The New Rules of Content Optimization for 2018 Many things in your life can cause your stress levels increase. Especially unexpected events at work or in your personal life make changes in your body and when your body try to make adjustments, stress happens. Unfortunately, stress has many side
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mohamed_hassan / Pixabay Whenever we attempt to break down the key success factors in managing complex B2B sales opportunities, it soon becomes apparent that there are a number of critical activities that need to be mastered between the first contact with a potential customer and the conclusion of a successful sale. And when we go
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Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let’s consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let’s consider what some pessimists
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If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use PR-centered metrics to show the “value” of your content, your content
How to Get Content Marketing Wrong? Think Like a PR Person Read More »
