When it comes to attracting a mentor, there are a few things you can do to stand out and get the attention of someone that matters. In all my years of building successful businesses, I can tell you the mentors on my path contributed largely to my successes. A mentor can be any person that […]
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many B2B organizations, agricultural biotech company Monsanto focused primarily on its own client base rather than the end users, and hadn’t really considered social media a priority for the company. Unlike most B2B organizations, Monsanto found itself facing a virtual
TeroVesalainen / Pixabay Small business owners often like to think of themselves as being versatile, multi-tasking business leaders – as the business owner, you often have to wear many hats and serve many roles, everything from CEO to Customer Service Rep to Janitor. However, your most important job as the owner of your company is
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Bitcoin, amirite? Technically, I should probably say virtual currency. Because it’s this broader category, not bitcoin specifically, that vaulted a guy I’m willing to bet you’ve never heard of near the top of the pile–“net worth-wise,” at least. In fact, at one point on Thursday, he was briefly the fifth-wealthiest person in the world. I’ll name
It’s hard out there for an aspiring Rich Kid of Instagram. Those comically large bottles of Champagne, sparkling new cars, and conspicuously logo’ed brand-name bags add up. So, what’s a wannabe influencer to do? Well, there’s actually a service where you can go get your photos taken in a grounded private jet, so you can
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I’ve seen plenty of entrepreneurs and established business leaders who believe they have to do everything on their own. Yet accepting help from others is not admitting weakness. And the same can be said in reverse. In business, people often forget how valuable it is to develop a helpful mindset. Being helpful to other people is
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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); For the past several years – pretty much since Twitter achieved “mainstream adoption” – editors at blogs and publications have
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Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle:
So, I made $88.71 for each person who visited this one single page on my website. What page was it? My checkout page. Here’s a screenshot of what it looks like: It’s simple. It’s clean. And it works like a charm. Now let me breakdown why it works… And then show you how to make
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StartupStockPhotos / Pixabay Nearly all the marketers I meet seem, in some way, obsessed with personas. A persona is a convenient little tool that describes some set of attributes of a hypothetical―and supposedly typical―customer that are intended to allow everyone in the company to understand this customer and what they want. If you’ve spent time
