How to Get Your Employees on Board with a Single Social Media Brand Persona Marketing is a difficult art to master because it changes on a daily basis. What is trending changes how you market. What the social/political environment is will change how you market. Even how you run your business will change how you […]
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Seo In Young revealed Fei is the prettiest miss A member. At the June 20th press conference for the upcoming beauty show ‘Bar Persona‘, Seo In Young expressed, “It’s been a while since I’ve done a beauty show, and I’m happy I’ll be doing a beauty show where I can have fun. It’s important what kind of
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Baltimore rapper Chad Focus posed a question in February to his Instagram followers: How much would you pay to be famous? The answer could be his freedom, if federal prosecutors have their way. The aspiring rapper, whose real name is Chad Arrington, is facing more than 20 years in prison for allegedly spending about $4.1 million with
The first step to any marketing strategy is creating your buyer personas. This infographic serves as a guide for marketers in the first stage of developing a digital marketing strategy. Source link
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Creating a Persona for Your Social Media Campaign One of the best ways to be successful when using social media marketing is to create a persona. A persona is a description of the person you are marketing to. However, it is much more than the standard description of a demographic or audience. Instead of marketing
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Every marketer should take a moment and consider who their audience is. Who are they trying to reach? How? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments. Then based upon the characteristics of each segment, you can create a sketch, or
Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The problem is that the results are mixed. Only a little more than a third of
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Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to EVERYONE, you invariably end up pleasing NO ONE. Being specific makes marketing
A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what
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You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to your paid social campaigns. If you create a great social ad without curating the right audience, will anyone actually see
